Online training is available for those in the alcohol service industry. The Division of Alcohol and Tobacco Control (ATC) encourages licensees to take advantage of the program listed, which is designed to educate servers of alcoholic beverages about their legal obligations. The more educated and better trained your employees are, the less likely they are to make mistakes. ATC is doing its part to ensure that alcohol is being served in a safe and responsible manner and alcohol merchants and servers are required by law to do the same.

SMART Online Server Training Program

The State of Missouri Alcohol Responsibility Training (SMART) Online Server Training Program is a free, online interactive training program operated by the University of Missouri, Wellness Resource Center. The program educates servers of alcoholic beverages about their legal obligations concerning the service of this highly regulated product. Owners, managers and employees of establishments that serve alcoholic beverages are strongly encouraged to take this brief, informative program.

Benefits of the program include:

  • Helping understanding the laws that govern you and your employees' behavior;
  • Learning how to deal with the highly sensitive issue of intoxicated patrons;
  • Guidance in instituting policies and procedures to reduce liability risks;
  • Assistance in the detection of false identification; and
  • May assist you in obtaining an insurance discount on your liability premiums.

Server Training Certification Program

Server Training Application for Trainers – This application is used to apply for certification of training courses provided by licensees or individuals who offer a server training course as required for third party sampling service employees who are hired by a retailer, winery, distiller, manufacturer, or brewer to provide alcohol beverage samples under Section 311.297.3(2) as follows:

All sampling service employees who provide and pour intoxicating liquor samples in a licensed retail premises shall be required to complete a server training program approved by the Division of Alcohol and Tobacco Control.